Maggie Lane

The following multimedia package was produced for “Documentary Photojournalism” during my senior year. This piece was produced following the Woodall Weekend Workshop, a workshop where the students in the class spent a weekend in Greensboro, Georgia documenting life in Greene County. It includes a video package, a collection of still images, and a short feature story.

Margaret and Elaine: The Faces Behind Greensboro’s Maggie Lane
By Marlee Middlebrooks

Maggie Lane, a boutique offering clothing and accessories to the women of Greene County Georgia, specifically Downtown Greensboro, is known for its outstanding customer service. Margaret Merchant, manager, from Waycross, Georgia and Elaine Vickery, assistant manager, from Commerce, Georgia connect with nearly every woman that walks through the front doors.

“Customer service is paramount at Maggie Lane because we like to have our customers know that whenever they need something, they can think of us,” says Merchant. “In an effort to build a relationship with the customer and to earn their trust, Elaine [Vickery] and I both focus on remembering who the customer is and remembering details about their life that they tell us through their shopping experience here at Maggie Lane.”

Maggie Lane has two locations, one in Eatonton, Georgia and one in Greensboro, Georgia. Merchant and Vickery are the only two full-time employees at the Greensboro location; therefore, they get to know the customers well. The store is open Monday through Saturday, and the women see many of the same customers.

“Getting to know all of your customers and getting to know something personal about them gives you a better base as to what you need to do to help them when they come in,” says Vickery. “You know what their selections would be, and they have confidence in you.”

Merchant and Vickery believe that in their time working at Maggie Lane, they have created bonds with the residents and shoppers of Greene County, and the feeling is mutual. Kita Battle-Bryant, a domestic engineer, from Greensboro, Georgia says when referencing Merchant and Vickery, that she “comes in all the time to check on the young ladies.”

Another frequent Maggie Lane shopper and Greene County High School employee Bettye Scott says, “I’m here every day…every weekend it looks like. Ms. Margaret [Merchant] is awesome. She makes the store, and without her there, it would be impossible.”

Merchant and Vickery work together well to complete everything that it takes to manage the boutique from exemplary customer service to finishing behind the scenes tasks such as tagging and steaming clothes, arranging merchandise and creating displays.

They have built a comrade with one another and with their clientele that is important to maintain and uphold. Merchant says the two of them have so much fun with one another and with their customers.

“The women in Greensboro—they depend on us. We’ve got them through a lot of experiences,” says Vickery. “I just enjoy coming to work because I know it’s going to be a good experience—the day is going to be a good day. I wouldn’t trade it for anything right now.”


4 thoughts on “Maggie Lane

  1. Marlee, This documentary is absolutely awesome! You captured the essence of Maggie Lane in every aspect! You are certainly attuned to each detail and represented a shopping experience appropriately. Thanks for sharing this activity with us. Fondly, Margaret

    Elaine said “ditto” to my comments.

    Liked by 1 person

  2. Hi Marlee, this is Sara Nolan owner of Maggie Lane. You did a terrific job on your documentary. I especially like the photos. They really show how Margaret and Elaine enjoy working with each customer and how much the customers appreciate them. Thank you for sending this to us. I am sorry that I didn’t get to meet you when you were working on it. Thanks, Sara

    Liked by 1 person

    1. Hi Sara! Thank you so much. I’m so glad you enjoyed it, and I’m so happy to share it with you. I would have loved to meet you as well; however, the store is in wonderful hands with Margaret and Elaine! I had the best time.


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